Destination Motivation, Cultural Orientation, and Adaptation: International Students’ Destination-Loyalty Intention
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Journal articlePeer reviewed
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Date
2018
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This study aims to understand factors predicting destination-loyalty
intention in international education. A sample of 378 long-term (n=195) and
short-term (n=183) international students participated in the study carried
out in 2014 through an on-line survey at the University of Bergen, Norway.
Using a series of hierarchical regression analyses, the researchers found
that among short-term students, destination motivation (pull), orientation to
mainstream and heritage culture together with psychological adaptations
were the most important variables influencing their decision to revisit and to
recommend the destination to others. Among long-term students, the same
variables with the exception of psychological adaptation in addition to
sociocultural adaptation were the significant predictors of destinationloyalty intention. This study discusses the results from a social,
psychological and international education perspective as well as their
implications for destination management.
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Journal of International StudentsSubject
destination-loyalty intentionmainstream culturepsychological adaptationpull motivationpush motivationsociocultural adaptationCollections
Copyright Journal of International Students